Seeking digital enlightenment


Seeking digital enlightenment

Within this digital gold-rush,

In this culture of immediacy,

Even the Dala Lama tweets.


Dylan sang about changin’ “times”,

In our connected digital world,

It’s “people” that are  “a changin’ ”.


Finger tapping is the new dance,

On the bus and even on the street,

Heads bowed in worship to a new god.


The digital Pied Piper plays his tune,

Children tick his magic “like”,

Zuckered into spending too much time online.


A connected world for shadowy sharing,

Awash with bloggers and home-made videos,

Full of self-indulgent dull activity.


Social networks, online communities,

Big brands busy chasing cyber income,

From a more connected purchaser.


Wonder at this fast-connected world,

Real-time data at your fingertips,

A seismic social enlightening shifting.


This social media makes people talk,

Sharing stories to explain their world,

Sending cat videos, while sitting on the loo.


A more open social relationship,

Where people talk and share,

The era of freedom communication.


This digital explosion has happened,

Disruption media is everywhere,

Connect, join up and unite together.


No more “talkin’ ‘bout a Revolution”,

“Pass me my tablet doctor”

I’m gonna join this tribal revolution.

© Maz Tracey 2013

Social Echos

image courtesy of Squared Online

image courtesy of Squared Online


Facebook timelines a pre-occupation with self,

Look at me; see what I am doing,

I am trending, I am successful, I am social.

Trapped in emotional lock-down,

Tripping the road towards isolation.

My name X! I am your typical narcissist.


Twittering is the centre of our universe,

Following people we will never know,

Acting as normal with our false personas.

A chameleon, in our pink environments,

Our faked personality a house of cards.

A mental meltdown absorbed by self.


Instagramming pictures of her life,

Posing in a mirror as she shoots herself,

In her plastic world, she is Marilyn Monroe.

 The pain never goes, the bleeding continuous,

Her wounded child frozen in another time,

Posting to walls to hide her inner pain.


Linkedin corporate types network,

  Control freaks showcase achievements,

Diplomatic relations as he plays Mr. Nice Guy.

Ducking and diving, he has no feelings,

One side step from being a serial killer,

Another bad-assed motherfucker wins the day.


Blogging their intrinsic value as human beings,

Drowning in a sea of porridge writing,

They juice the endless monkey chatter.

Disclosing warts and flaws and inner secrets,

Label me, accept me, but please don’t reject me.

Suck up, shut up and send me your comments.


Place this virtual shell close to your ear,

Listen to the hum of these social echoes,

Enter this kingdom of non-linear reasoning.

Bordered by its interactive fort of isolation,

In this domain, connect, control, and cover,

Perform on the dodgy scaffolding of our new social stages.

© Maz Tracey 2013


I read this poem out at my Creative Writing class in summer 2013 and was surprised by the number of people who did not have a clue what I was talking about – I might as well have read out the manifesto for some dark arts cult, I think I would have received the same reaction 

So a large part of my digital marketing odyssey  is to try and demystify this jungle; to try and make this sense of  it – maybe even find enlightenment and eventually pass on my knowledge….who knows?